12 May 2018 - NETSCOUT Systems Inc.

Expanding Edge Data in South America & Europe | Phill Lawson-Shanks, EdgeConneX

Mitch Wagner, Editor, Enterprise Cloud News at Light Reading sits down with Phill Lawson-Shanks, Chief Innovation Officer of EdgeConneX, at Mobile World ...

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hello this is Mitch Wagner from light reading for orb TV and I'm here with Philip Lawson shanks chief innovation officer for edge connects welcome thank you thank you so you guys are edge connects you're very active in the area of edge computing and what's what's the state of things with it these days that's a great question and I think to answer that I'll go back to why we started doing what we're doing the company is about 78 years old but four and a half years ago we pivoted we saw the need for moving services closer to the people that wanted to consume them may traditionally data centers have been built where either the original peering points were originally located or where land and power is cheap and that's fine and the services have been deployed from there but as the Internet's become a critical infrastructure those services need to be delivered much more locally lean C is an enormous issue so we started building data centers in third and second-tier markets to bring those services of close as possible to the people who use them and really building the infrastructure for the edge infrastructure and so edge computing is

following that as we're seeing more and more of those services being distributed out where they need to be located ok so which technologies do you see in particular is most interesting these days so initially there was content for us and moved to peering but I think if you start looking now cloud is is obviously well established when the workflows have been moved to the cloud anything that can be virtualized has been virtualized and we're seeing more of those workflows move away from the the large hubs around both America and Europe and moving closer to instances that can be spun up elastically where they need to be but going forward I think was going to be interesting as as as the distributed ledger systems like blockchain start to be used more and more to deliver services and guarantee services that will be very interesting for us as well as that we have the whole the new emergence of VR and AR and M R and the autonomous vehicles the telemetry uploads for the data those those devices will be consuming and creating after every ride so um with the emergence of with with the intelligence moving to the edges

there even still a need for big data centers oh absolutely we're not taking any business away from that you still need to have that data at rest there's this enormous data lakes that are out there we we create more data now than we ever have in the past it's somewhere at 2.8 quintillion bytes of data every day has 18 zeros but of that only point zero 5 that has ever looked at so that data's being stored somewhere and someone will find a way of monetizing that over time yeah so now you've recently moved new data center dueño Cerys that's correct and what does that mean to your South American strategy so we're seeing that the need for what we think of as internet poor regions so the whole of the the South American region pulls all their internet content from either Miami or from Los Angeles so they have internet but the Internet content lives somewhere else there's a requirement as those those regions grow to have that content locally so to do that you need a whole level change in infrastructure so that's what we do we look to work with the main players the hyperscale the web scale companies and we build facilities

for them to bring the network infrastructure and then their services around that ok so what are your international plans I believe you were beyond Amsterdam in Dublin so we're looking at all across Europe our policy is not to build speculatively but build with an anchor tenant so we we have what we like to think of as a land bank we're constantly working with these large customers understanding their needs and requirements where they want to go next and then we go ahead of that and start looking at specific properties that fit their profile that have enough latency from network points or where we can build more than Network points and have power so when they they might wake up tomorrow morning and say we absolutely absolutely have to be in Warsaw and then we'll say here are the properties that we like in Warsaw which one would you want to work in and then we'll buy it and we can typically get something like that built for them in under six months which is radically different from the 18 to 24 months of the traditional build yes you say the land bank you actually own this line or you just have have your eye on it we put sometimes we

put options down on the land to continue to hold it but we're constantly shifting a change in because this is a very dynamic market so we're constantly looking at what's out there and changing our profiles yeah it's interesting in i.t we often talk about real estate in terms of the desktop and in terms of inside the data center but you're part of your business is literally real estate exactly and we like to put a capsule at work yeah so what is the capital work meeting taking not just paying for the options but actually having a data center there and know exactly we like to own the building and then monetize that over a 15 20 year okay all right so what is the emergence of age mean for the enterprise that's interesting I think a lot of the enterprise are moving away from the traditional monolithic service products so if you look at now most of the enterprise workforce of the Millennials and they have more of a propensity to to share data rather than have those silos so they're looking at things like slack in Google Docs so what you'll be stopping what do you mean by sharing rather than looking at silos so a lot of

business both yeah we're in our same age so when we moved into the enterprise space you used very prescribed methodologies for you go to a particular department to get that data yeah I have to get them to get it there wasn't a lot of sharing of data so people like to own the data you can see gave them authority that shifted a lot now where the value of data is only as good as how its mccullaugh so how how available that is so the millennial mindset is well I have something I'll give it to you might be useful to you it might be not but you know where it is you can just go and get it without my permission it's obviously there's privileges and and trusts so it's a different mindset so there's much more collaboration so as those those systems change we're seeing a lot of theö Microsoft happen to change how they they deliver product everything's now virtualized in yeah there is your cloud but we're seeing more more shifts away from those big monolithic near the mainframe type style of yeah of applications how they're built net three-tier architecture I think as we go forward a lot of those applications can have to be rewritten to

to use things like distributed to the ledgers like a blockchain or or something like that and then we'll have much more autonomy from the people and the devices the the systems we're more elastic the data will rest where it needs to rest it will move to where it needs to move and we'll see another exponential growth I mean wait everyone's talking about the fourth Industrial Revolution we're on the cusp of that there's a lot of work needs to be done to make that effective yeah yeah you mentioned blockchain a couple of times technology it seems to me it is he it is rich both peak potential and peak nonsense I mean I think there's definitely a lot of potential there but there's also like everybody who's got a dumb idea let's just say it's blockchain and that strick and make somebody it's what do you see is the potential of blockchain at this point what's the real value there are not the nonsense no I think it's it's that distributed trust that's what it comes down so historically we've looked two entities either governments or multinationals to be that trust agent you know it could be a PayPal it could be a Visa it could be

the US or the EU I think that's changing a lot now yeah that's I think that worries a lot of people but I think as long as everything's transparent so if I for example money is a very simple talking yeah Bitcoin is it or easy oh it's a very simple way so instead of me sending some money to PayPal they've they keep it for while then they do so I can just send it you and everyone says yeah I have that in my account is now yours if you then start looking at how you distribute content or a file or whatever mm-hmm to have that same methodology where there's absolute trust the UN you have one copy or you know how many copies of something there are and who's using it that's gonna change things a lot but to do that infrastructure and the whole application set needs to be rewritten yeah yeah I mean the most interesting perhaps relatable example that I could think I was supply chain yes he's got a company in China that's wants to ship product to the US and let's call it a consumer products something quotidian like what socks or something it's got to get

on the ship it's got to get over here if it's food it's got to have a chain of custody so then we know that it hasn't spoiled and all of this requires a certain centralization of IT that does not exist so let's not centralize it at all if they send block chain and Cabot distributed any may know people are saying there are other distributed ledger sounds yeah block chains the darling at the moment yeah yeah almost regretful you you mentioned Bitcoin but we've already said it we can't take it back because exact bitcoins got a hole that's got a whole other layer so what's what's the potential what does that mean to your business what does blockchain mean to your business so we we build for customers we didn't put speculatively we build where they need something they need infrastructure so as more content more services more technology and you do it by educating yeah as more of that moves out as close as possible to the consumers latency is a huge issue yeah yeah today it's not a case of just putting more glass in the ground yeah you have to have that content local so as that requirement presents itself we'll build infrastructure the data

center the space power on cooling to facilitate that yeah and that's that shifting 5g hasn't been ratified yet but the city will hear more of that I'm sure here but as that starts to become real and we're doing a lot of work with the traditional providers of cellular infrastructure and the new incumbents who brought spectrum as they're starting to look at site acquisition having the the multiplicity of new array systems and tenor arrays that have to be aggregated back much many more times and that data then has to be split either its voice back into the traditional or its content it's a maybe it's a Facebook update or an email or YouTube audio that has to be shifted off to a whole other infrastructure that provides that we need many many more of those aggregation points I mean many more and we're looking at how we can help our customers with that problem yeah it was so I guess our final question which is what does the emergence of edge computing mean for the service provider business I think we haven't seen here there are a couple of people talking about just having bare metal

out there in the field so with that infrastructure if it's trusted it's secure you could spin up an instance of whatever it is whatever service you require where you need it as you need it but again I think that goes back to that that distributed trust architecture you need to have that otherwise you'll have silos which which again it just it limits the the functionality and the distribution of content or data or whatever okay great thank you a very interesting conversation with Mitch Wagner from like reading for orb TV with with net scout and I've been here with Phil Lawson shanks from edge connects thank you thank you [Music]

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